The Mobile Advantage

As of this year, the total number cell phone users in America has hit 230 million. People are using their phones for not only calling, but for texting their friends, for pictures, for email and even for internet and local search.

As this shift to mobility occurs, there's also a shift in the type of information that is searched for, how information is shared and even how marketing is conducted.

Businesses of all sizes are exploring mobile marketing, developing mobile websites, and trying to tie dynamic content to both the web and mobile web.

Why would this shift in mobile technology and marketing be relevant to a local business?

1. The use of mobile search for finding local businesses and services is one of the the largest search actions for PDA and cell phone users.
2. Most mobile searchers expect the sites they visit frequently to have a dedicated mobile version. Wouldn't you?
3. 30% of mobile users access the Internet on their mobile devices, and that rate is rising daily. It's expected that by 2012 this total will meet 91.7 million Americans. Ask people who come into your business what they do with their phones.

By developing your mobile presence, you can ensure that you're providing consumers with the information they need when they do mobile searches and you can connect with them through mobile marketing tools like text messaging, mobile coupons, click to call features, and even mobile social networking.

Our research team can help you understand more about how the cell phone is changing local business marketing. Contact us and we'll sit down with you to show you the research and map out a mobile-marketing strategy that fits your business needs.